Work • Pixel Ink Studio

Brand Experience

SAB • Evolving Firsts

An Evening of Transformation

Objective: Reposition SAB's heritage as a living, evolving brand through a premium, immersive experience.
Solution: A "living brand museum" with visuals for OLED screens, holographic cubes and curved LED • blending heritage storytelling with modern digital execution.
Outcome: High-impact brand experience with strong narrative coherence and elevated perception of innovation and legacy.

Global Conference

Global Marketing, Sales & Distribution Conference 2025

Objective: Create a dynamic, future-focused conference identity aligned to Heineken's global brand ethos.
Solution: Motion-led visual system with layered gradients and kinetic design • consistent branding across stage, screens and content.
Outcome: Strong brand immersion with high-energy, modern visual language and a scalable system for multi-platform use.

Brand System

Elevating the global brand experience in Dubai

Objective: Position a premium Dubai development in line with Marriott's global brand standards.
Solution: A refined "Urban Chic" visual identity and marketing system, applied consistently across digital and print assets.
Outcome: Cohesive, premium brand presence strengthening positioning within Dubai's luxury property market.

Experiential Campaign

Urban Drive across Middle East markets

Objective: Reposition Rolls-Royce as a modern luxury lifestyle brand for a younger, design-conscious audience.
Solution: Multi-city experiential events with immersive lifestyle moments and multi-sensory brand environments.
Outcome: A scalable premium concept demonstrating experience-led storytelling across the region.

Brand Film

Culture Conference Opening Film

Objective: Create an emotionally engaging opening for the Coca-Cola Culture Conference around unity and shared purpose.
Solution: AI-assisted visual film synchronised to live spoken-word performance • fluid, emotive imagery paced to poetry cadence.
Outcome: A memorable, immersive opening that set the tone for the conference and aligned to a people-first ethos.

Digital-First

Educate, empower, prepare

Objective: Support job seekers entering the events industry with practical recruitment guidance.
Solution: CV structure and ATS optimisation, professional formatting guidance and short-form digital content.
Outcome: Positioned Event Lab as a trusted industry resource and strengthened brand credibility.